As we at 55ip reflect on 2021 and the challenges it presented, we feel incredibly fortunate that we were still able to make game-changing strides in our mission: to help advisors break down barriers to financial progress. As 2022 begins, we are proud of the fact that over 200 advisory firms with over $100 billion in discretionary assets are leveraging 55ip to enhance and expand their practice.
In terms of what really matters—how we delivered value to you and your clients—here are our highlights from last year…
Helped advisors create efficiencies in their practice
We understand how critical the benefit of automated trading and rebalancing is to your business and it’s one that we take very seriously. In terms of delivering on our time-savings value proposition, this aspect of our platform shows powerful results. Over the past year, we have enacted over 931,192 trade orders with the average firm seeing 5,013 trade orders for the year. This has translated to over 4,580 hours in time saved across the platform, with the average firm getting 6.4 hours back per week.
Invested in People to support your business
In 2021, while some businesses were downsizing to address the impacts of the pandemic on our economy, 55ip saw unprecedented growth. In the last year alone, our firm has grown by 50% with new employees being added in every area of the business, deepening our bench strength and expanding our capabilities, reinforcing our commitment to deliver high-quality service.
Empowered Advisors with More Tax-Smart Model Choices
We helped advisors meet the needs of more end-clients by expanding their choice for tax-smart model portfolios. This year we announced an expanded partnership with BlackRock, which includes a renewal of our partnership agreement, we entered into an agreement with Fidelity Investments to deliver their models through our tax-smart investment strategy engine, and entered the Broker/Dealer market with partnerships agreements at Janney Montgomery Scott and Baird Investments.
While 2021 was not a great year for tax-loss harvesting, we continued to deliver value by helping advisors move their clients into models that make sense for their risk profiles. As markets become more unpredictable and with capital market assumptions for equities looking less robust than in recent years, the right asset allocation is an important component, and our tax-smart transition process is critical in helping clients pursue successful outcomes.
Expanded the capabilities of our advisor portal
The “voice of the advisor” is what fuels our approach to innovation, and—building on enhancements that went live earlier in 2021—we were excited to announce additional new enhancements to our advisor portal which were the direct result of your feedback. These include a new streamlined process for model evaluation and account selection, customization for tax rates and tax transition budgets and new in-app help tool.
Looking ahead to 2022, we’re excited to invest in our platform and accelerate our pace of innovation. We are upgrading our optimization engine, looking to expand our strategy offerings and expanding our client service team. Stay tuned for new model provider partnerships, new product solutions to address your evolving needs, and product enhancements to make our capabilities even easier to use that will make 2022 an even bigger year for breaking down barriers to financial progress.
Thank you—and best wishes for 2022!
The 55ip team